In a market saturated with complex chemicals, Naturally Nirvana returns to the roots of self-care. This eco-conscious haircare brand from Nelson Mandela University proves that what's good for the earth is also good for your hair.
The Problem
The beauty industry contributes significantly to environmental degradation through chemical runoff and plastic packaging, while many lack access to affordable, effective natural hair products.
The Solution & Innovation
Naturally Nirvana operates on a closed-loop, plant-based philosophy, sourcing ingredients from their own garden and formulating products to nourish natural hair. Their "Back to School" program donates haircare and styling services to children in need.
Impact to Date
- Market Traction: Monthly revenue of R2,500-R5,000
- Significant Endorsement: R50,000 SABS voucher and Standard Bank Business Ignition grant
- Community Impact: Raised $500 for "Back to School" program
